Royals took the opportunity to ensure that the franchise addresses one of the most serious issues plaguing the state of Rajasthan at the moment – Cancer. With the mortality rate reaching alarming figures in the state, the need for awareness about this dreadful disease is at an all-time high and RR wanted to ensure that they did whatever they could to curb the spread of the disease. With that in mind, the franchise teamed up with Tata Trusts to launch the Cancer Out campaign.
The aim of the campaign is to ensure that people opt for early screening and make cancer screenings a part of their annual check-ups.
The campaign will be run by the Rajasthan State Government, the National Cancer Grid, the Indian Cancer Society and the Indian Dental Association. The news of the campaign made rounds in multiple publications as they reported about the importance of cancer check-ups in the state.
In a Times of India article, RR captain Ajinkya Rahane talks about the dreadful disease that plagues the state. He said, “As a player I think this initiative is a small but crucial step towards a direction of cancer free society and I hope that we perform to the best of our ability to raise as much awareness as we can.”
Mid-Day also reported on the campaign and in their article, Rahane makes a sincere and heartfelt appeal to the readers to get regular check-ups and says “As a cricketer, I’d like to send out a strong message. I appeal to people, whether they are fit or not, after every six months, they should come for a check-up.”
The Hindu also covered the initiative and confirms that Mahipal Lomror, Krishnappa Gowtham and Heinrich Klaasen were present at the event, along with Rahane and all players present got screened for cancer as well. The publication also provides readers with a toll-free number and website that readers can utilize to learn more about the campaign.
Navbharat Times also reported on the event and in an article, the publication revealed that the Royals unveiled a special and new pink jersey that the team plans on wearing for their match against CSK to bring more light to the issue. According to reports published in the Times of India, the state of Jaipur will have its most prominent locations lit up in the colour of pink from 7:00PM to 1:00AM to amplify the efforts of the campaign and bring more awareness to the issue.
The Royals continue to display that this team is more than just a franchise for the state it represents. It plans on being a force of change and good in the state and while the initiative may be a small step, but it is an essential issue that needed to be addressed for the longest time and with the Cancer Out campaign, RR has started to usher in a slew of positive changes which, in the long run, will change the state for good.