Australian cricket legend and Brand Ambassador of the Rajasthan Royals, Shane Warne has outlined the Royals’ long-term business plans in the UK alongside the team’s Lead Owner Manoj Badale at a breakfast and networking panel-event at the Kia Oval. The pair participated in a Q&A hosted by sports presenter Rishi Persad to discuss their work promoting to the UK market and expanding their brand globally. Jake Lush McCrum, Chief Operating Officer of the Rajasthan Royals, was also in attendance representing the IPL side.
The Rajasthan Royals have a strong presence in the UK, primarily thanks to the team’s British Lead Owner Manoj Badale and their growing contingent of English cricket stars that includes Jos Buttler, Ben Stokes and Jofra Archer. The Royals’ aim to continue to strengthen their ties with the UK market by promoting their brand off the field.
In March 2019, the Rajasthan Royals became the first IPL team to launch a UK based academy at Reed’s School in Surrey – illustrating their commitment to growing their presence in the UK and developing cricket talent in the country. Members of the newly branded Rajasthan Royals Academy from the UK will receive the opportunity to exchange places with their counterparts at the Royals Colts (boys) and Royal Sparks (girls) academies in India.
The event at the Kia Oval was attended by renowned figures from across the world of sport, including former England rugby player Andy Goode and Sports Minister Nigel Adams.
Shane Warne, said at the event: “Business and sport are intertwined and, at a time when so many are talking about the future of cricket, the Rajasthan Royals continue to demonstrate that they are ahead of the curve. We are one of the most popular franchises around the world due in part to our emphasis on identifying and developing young talent, for example with the UK academy in Surrey. We have big plans in the UK, Australia and America – all over the world – so we are certainly going places.”
Jake Lush McCrum, Chief Operating Officer of the Rajasthan Royals, said: “It is very motivating to discuss our long-term UK plans with key business leaders. We have demonstrated our emphasis on developing talent through the UK Academy, and now we plan to expand our presence further. With players such as Jos Buttler, Ben Stokes, Jofra Archer and Liam Livingstone, we already have sensational UK cricketing talent, and now we are looking forward to giving more opportunities to UK Royals fans to engage with the franchise and feel even closer to the excitement of the IPL.”