ABOUT BRAND ETHOS
The name ‘Rajasthan Royals’ is inspired by the former princely state of Rajasthan. The people of Rajasthan are known for their resilience, commitment and a never-say-die attitude that is synonymous with the Royals brand.
In addition to being famous for unearthing and promoting obscure talent, the Royals are known for being innovators and pioneers.
We have the distinction of being:
– The first team to lift an IPL trophy
– The first team to have an overseas captain and coach
– The first team to have multiple home grounds
– The first team to play two exhibition games overseas
– The first team to have a home and away kit
The first player to win the Most Valuable Player award in an IPL and the one to win this award the maximum number of times in the history of the IPL was again a Royal – Shane Watson. We were also the first team to chase down a record IPL score of 217, a feat that stands unbroken to this day.
For all these reasons, the Rajasthan Royals are rightly known as a team of firsts, and this extends to the digital realm as well – we were the first team to broadcast a designated YouTube Channel in November 2008 and to launch an electronic tablet in 2013.
A Club built on strength, courage & fighting prowess
The Royals brand stands for resilience, commitment, intensity and a never-say-die attitude. With roots in the culturally rich state of Rajasthan, the Rajasthan Royals are impassioned by indomitable qualities of strength, courage and fighting prowess which personify the brand. Rajasthan Royals, the brand, identifies with the distinguished qualities of elegance, style, valour and class which are synonymous with the culture and people of Rajasthan.
Rajasthan Royals is born from the commitment to entertain cricket fans and unearth new talent across the globe, and predominantly in India. The Royals, ever since their inception, have been in the forefront in terms of nurturing and promoting new talent. These qualities have made the Rajasthan Royals one of the most loved teams in India.
Royalty and team spirit form the core values of the Royals’ logo that has been designed to evoke pride and grandeur.
The lion buglers celebrate the large RR symbol that occupies the central area of the logo. While the Rajasthan Royals are all about being competitive and fair on the field, the logo epitomizes revelry, respect and pride.
The logo was redesigned in 2009 after obtaining feedback from fans on elements that needed strengthening. It emphasizes the strategic intent of the franchise, which is to listen and engage with its fans.
The boundless version of the logo, termed as the Royal Crest, is a special rendition of the brand mark, created for modern visual communications.
Freed from the confines of the oval and the lions, the monotone crest becomes a versatile symbol of the team’s identity, to be used on apparel and other creative communications.
“Halla Bol” started off as a battle cry for the team and has been the anthem of the Rajasthan Royals ever since.
The Royals’ brand of cricket has received praise for its spirit, aggression and the ability to display courage in the face of adversity. The phrase “Halla Bol” represents that very same intensity and never-say die attitude that is synonymous not just with the team but also with the people of Rajasthan.