Mumbai, 13th May 2015: Rajasthan Royals today embarked on an innings of a different kind. The franchise announced its support for the development and welfare of the Girl Child and pledged 2% of the annual profits of the company for the current financial year towards the cause. The franchise has tied-up with 2 NGOs - Educate Girls and Aangan who will be the beneficiaries of this funding. The British Asian Trust (BAT), part of HRH Prince of Wales Charities, will work as the Implementation Partner with the Rajasthan Royals.
Taking inspiration from the Indian Government's 'BetiBachaoBetiPadhao' initiative, the franchise wishes to heighten awareness around the issues facing the girl child, engage with its fans and other cricket lovers, utilize its digital assets to reach out to audiences and seek to make a difference by contributing brand support and monetary resources towards this cause.
The CSR initiative will support the 2 NGOs on issues that affect the future of the girl child - education of girl children, knowledge of gender discrimination the overall survival, protection and empowerment of the girl child.
Rajasthan Royals proposes to engage with the following two NGOs:
Educate Girls (www.educategirls.in) - funding the enrollment, retention and improved learning outcomes of girl children in public schools across Rajasthan
Aaangan (www.aanganindia.org) - funding the girl safety program (SHAKTI) to keep girls safe, supported and connected to a peer network that empowers them.
To create awareness of the campaign "Bat for the Girl Child", Rajasthan Royals will conduct two activities during its home match against the Kolkata Knight Riders on 16th May 2015 at Cricket Club of India, Brabourne Stadium, Mumbai. Spectators and players will release 1000 balloons with the "Bat for the Girl Child" logo to showcase their support for this noble cause.
Ranjit Barthakur, Chairman, Jaipur IPL Cricket Pvt. Ltd, said "The Rajasthan Royals campaign "Bat for the Girl Child" is aimed at cricket lovers but also those of us who can make a difference. We believe that by working with Aangan and Educate Girls, under the aegis of the Government, we can achieve so much more to change the lives of girl children in Rajasthan and India. With the brand and might of the Rajasthan Royals behind it, the team is hoping to gain momentum and generate more support from across its fanbase."
Manoj Badale, Co-Owner, Rajasthan Royals and Chairman of the British Asian Trust, added: "Inspired by the successful 'Beti Bachao Beti Padhao' campaign, we are attempting to utilize the Rajasthan Royals brand platform to build awareness on issues relating to the Girl Child. These issues need as much support as possible, and we at the Rajasthan Royals are fully committed towards contributing our efforts towards these challenges. The British Asian Trust is a charity focused on providing support to development work in South Asia with a particular focus on India and we will monitor and supervise these interventions for the Rajasthan Royals."
Rahul Dravid, Mentor and Coach, Rajasthan Royals, said: "Using the power of sport to make society aware of the challenges that we face collectively and therefore, as a means to change lives, is consistent with the philosophy of the Rajasthan Royals. It gives all of us at Rajasthan Royals a sense of pride and joy to be a part of this initiative that tackles issues relating to the Girl Child and to know that we are also contributing our part to make a positive change in our society"
About Rajasthan Royals
Epitomizing the elegance, style, valour and royalty of the states of Rajasthan and Gujarat, Rajasthan Royals is an Indian Premier League team loved by fans across the world. A winner of the inaugural IPL in 2008, the team is governed by indomitable qualities of strength, fighting prowess and courage in the face of tough opposition.
The Royals have been consistent on the field with honours in 2008 and 2013 led by legends of cricket and great captains, Shane Warne and Rahul Dravid, respectively. 2013 was a remarkable year for Rajasthan Royals as the team played outstandingly well to reach the IPL playoffs. Earning a chance to play in the prestigious Champions League T20, Royals went on to reach the finals of the world famous tournament.
The royal blue and gold emblem of Rajasthan Royals reflects the rich history of the region and their promising future. The team's anthem 'HallaBol' and mascot 'Moochu Singh' capture the energy, enthusiasm and never-say-die attitude of the team.
Ever since its inception, the Royals brand has been at the forefront in terms of nurturing and promoting new talent in India. With a major presence on social media platforms, Royals offer fans a unique digital experience taking them to the heart of all the action. While the team's YouTube channel happens to be the most watched amongst all IPL teams, the Facebook page and Twitter handle enjoy a growing number of supporters and followers. The official website based fan zone gives fans the freedom to express themselves through content, videos, images, forums or polls, all driven by the fans themselves. These aspects have made Rajasthan Royals the most loved team and enabled it to emerge as the first global sporting brand from India.
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About Educate Girls
Established in 2007, Educate Girls (www.educategirls.in) is holistically tackling issues at the root cause of gender inequality in India's education system by partnering with the Government as well as school administrative bodies. This has helped ensure over 90% enrollment and higher attendance as well as improved school infrastructure, quality of education and learning outcomes for all girls. Edcuate Girls has currently interventions in Ajmer, Bhilwara, Bundi, Jalore, Pali, Rajsaman, and Sirohi districts of Rajasthan.
Founded in 2002, Aangan (www.aangainindia.org) is a non-profit organization that works for the safety and protection of children at risk of serious harm like child trafficking, child marriage, hazardous work, violence and abuse. Present in six states, at 39 "high risk" locations, Aangan works with parent groups, children and government officials so keep children safe, supported and in school. Aangan's Shakti program is aimed at adolescent girls, where girls are connected to a peer network; are supported and empowered to recognise risk and develop strategies to resist pressures of child marriage, dangerous work, and being pulled out of school; to access services; negotiate for themselves; articulate aspirations and take steps towards achieving their life goals.
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