Bat for the Girl Child

 

Context

The Development and Welfare of the Girl Child is one of the most significant challenges that we face as a society in India. Some of the startling statistics in India are:

  • One child goes missing every eight minutes in India and nearly half of them are never found
  • Up to 200,000 children a year fall into the hands of traffickers in India, many sold by their poverty-stricken parents for as little as Rs 1100.
  • More than 50 million women across India are "missing"- largely the result of gender-biased sex selection, a form of discrimination resulting in female infanticide and foeticide.
  • Up to 18% of girls are married by the time they are 15 and a staggering 47% by 18
  • About 3 million girls are out of school in India, which is the highest illiterate population in the world
 

Bat for the Girl Child

Rajasthan Royals proposes to provide multi-pronged support to these Girl Rights issues and work to improve them in India and Rajasthan. Rajasthan Royals will announce that its CSR fund (in specific 2% of its profits) for year 2015-2016 will be towards education and empowerment initiatives that support the development and welfare of the Girl Child.

Through the RR brand and platforms, RR wishes to heighten the awareness of girl child, engage with its fans and other cricket lovers and seek to make a difference by contributing support and funds.

The 3 specific objectives are:

  1. Dispel the lack of awareness of this issue
  2. Build groundswell of support
  3. Contribute by raising funds to support the initiatives of the girl child.
 

How can you participate:

  1. Click a selfie showing your support and tweet using #BatForTheGirlChild tagging us @rajasthanroyals
  2. Share your stories with us on Twitter @rajasthanroyals
 
 
British Asian Trust Aangan Trust (Mumbai) Educate Girls (Rajasthan) Equus Advertsing
Ogilvy & Mather
Implementation NGO Beneficiary NGO Beneficiary Communications
 
 

Support

As a representative of Industry, we are pleased to observe that the British Asian Trust and Rajasthan Royals are using their assets - their brand platform - to make a difference to society. Cricket has been one of the greatest influences in our Indian society. Rajathan Royals is using the power of sport in an effective and creative manner to raise awareness about issues of the Girl Child. While the Government has taken various effective steps to tackle these challenges, including the successful "Beti Bachao, Beti Padhao" campaign , private initiatives are as important in spreading the word by using their resources for adding value to the campaign. I wish this "Bat for the Girl Child" campaign the greatest success in this venture."

S. Ramadorai, Former Vice Chairman Tata Consultancy Services & Chairman National Skills Development Corporation and National Skills Development Agency


I am really happy to see that the British Asian Trust along with the Rajasthan Royals have taken up the cause of the girl child through their campaign 'BAT for the Girl Child'.

Empowerment and education for the girl child is a cause that is very close to The Mehta Group. My grandfather Mr. Nanji Kalidas Mehta founded the Arya Kanya Gurukul at Porbandar for educating the girl child, in the year 1936.

Cricket has one of the greatest influences on our Indian society, so I am sure that 'BAT for the Girl Child' Campaign will help this cause to a great extent. I wish them great success in this venture.

Jay Mehta, Group Director - Indian Operations of The Mehta Group & Executive Vice Chairman in 'Saurashtra Cement Limited'


I welcome the initiative of the Rajasthan Royals and of its partners to join the campaign to confront the many challenges that face women and children, and to support the efforts of the Government.

Launched by the Prime Minister on 23rd January this year, the Beti Bachao, Beti Padhao initiative is an unprecedented and determined effort to mitigate the trend of an adverse and declining child sex ratio. It's far reaching outcomes seek to address issues of discrimination and inequity, and to bring to the girl child and to women the respect, opportunities and freedom of action that are their rights and entitlements.

I am glad that the world of cricket, with its vast following in India has joined the cause. The alliance of the Rajasthan Royals, the British Asian Trust and the communication partners will no doubt add credence, capability and commitment. The beneficiaries of this will not just be the recipient NGOs, but also women and children in the country.

I wish the 'Bat for the Girl Child' campaign all success.

Vinay S. Oberoi, Secretary-Ministry of Women and Child Development


"Cricket is a powerful force in India and it has tremendous potential to be used as a force for good. It is wonderful to see the British Asian Trust and the Rajasthan Royals support the 'BAT FOR THE GIRL CHILD' initiative. This is something very close to my heart and it is great to see supportive forces behind it. I will contribute in every which way for promoting this cause"

Piyush Pandey, Executive Chairman & Creative Director-South Asia, Ogilvy & Mather


We are delighted to be associated with the British Asian Trust and Rajasthan Royals as they devote their platforms and energies to team up with the Girl Child.

Cricket is a great social glue. It binds the entire Nation. . While the Government has taken various effective steps to tackle these challenges, including the successful "Beti Bachao, Beti Padhao" campaign , it is heartening to see how this initiative will further bolster the cause. We wish Rajasthan Royals a successful innings in this venture.

Swapan Seth, CEO-Equus

 

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